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In have a look at exactly exactly how VH1’s ‘Tough Love’ leveraged Facebook


In have a look at exactly exactly how VH1’s ‘Tough Love’ leveraged Facebook

In the Social television Summit final thirty days, Facebook’s Andy Mitchell told the audience that he’s “pretty confident” the huge myspace and facebook will help drive ranks. Since Twitter has a lot more than 800 million users that are active many companies have actually adopted a technique of developing show-specific pages to generate and nurture the communities around their programs. This might be additionally the scenario for VH1’s ‘Tough appreciate, ’ a real possibility show about matchmaking and dating advice, hosted by matchmaker and celeb-host Steven Ward.

Nigel Cox-Hagan, VH1’s Executive Vice President, Creative Group and Consumer Marketing, provided us an in-depth interview as to how they obtained over 45,000 brand new Facebook fans considering that the end of September by introducing the “Ditch or Date” Twitter application to show fans that perhaps the worst dates may have a delighted ending. Through the application, developed along with their agency Attention, they crowd sourced over 10,000 ditch or date votes across 1,0000 tales from fans about their dates that are horrible.

Lost Remote: that which was your method of social television with ‘Tough Love’?

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